How chatbots can be used for marketing?
Chatbots powered by AI and NLP has become significantly important as the messaging apps have become the brands’ primary communication. The AI-powered chatbots will help you push your customers through the sales funnel seamlessly.
Chatbots for customer support is a wrong conception. With the proper usage, a chatbot can promote your marketing so that you will not miss even a single lead. Organizations can use marketing chatbots on websites, Facebook, and other messaging platforms like WhatsApp.
What Is Chatbot Marketing?
Bots are everywhere in the field of marketing. Chatbot marketing is a process of promoting business products and services with the help of a chatbot. Also, it is a computer application that implements user conversations using AI.
Here are some best ways chatbots find a place in your marketing strategy:
1. Personalized experience:
Chatbots integrate with social media to collect information about people they interact with. The conversations are more impactful if you address a person with a name and communicate. For instance, chatbots can display accurately and carry on further discussions if a user has a query by offering personalized advice depending on the customer’s priorities and purchase history.
2. User Engagement:
Chatbots are unique as they not only engage customers but also retain them. This reveals that chatbots can hold the customers for longer than any other marketing idea. For instance, you have presented an exciting video. Its impact does not last long.
In the case of chatbots, they catch the user’s attention and offer relevant information concerning the business products and services. Chatbots can perform Upselling and Cross-Selling in a personalized and engaging manner.
3. Reach a wider audience
With Chatbots found on social media channels, its reach covers a massive audience virtually. They can be integrated across various messaging apps to reach a new customer base. Thereby enabling you to help more customers. Consequently, you can experience more sales.
4. Collect customer data and feedback
Chatbots serve as a perfect source to gather customer feedback. The right machine tools can analyze the input to give valuable insights into customer expectations. This helps restructure your marketing strategy relevant to the customer needs, resulting in an inbound marketing approach.
5. Helps receive relevant notifications
Customers always wish to find relevant and valuable information to reach them. If you send them messages each time there is an update about the business products and services, they will not find it interesting.
Further, chatbots are capable of capturing and analyzing information. They can even send personalized notifications to the users through social media.
Most brands interact with customers only if they can approach them first. In contrast, chatbots are proactive in making their presence by saying a warm hello to the people who visit their website or a social media platform. Such a company can enhance your business brand reputation and increase interactions and sales.
7. Seamless sales funnel experience
Nurturing the leads is a vital part of marketing strategy; The process is also time-consuming. Chatbots gather helpful information to create a personalized message that users find valuable. Chatbots engage the customers by beginning a conversation and guiding them in a specific direction based on how they respond.
As the lead shows interest, the bots carry on the conversations 24×7 to give the users useful information concerning simple queries. Also, it can present some valuable documents such as product specifications to the site visitor without the necessity of a human agent.
At the later stage, the bots provide information that can push them to make sales. It uses the history and determines whether the lead is qualified or not.
At the end of the sales funnel, customers purchase a product or subscribe to a service. Chatbots are vital to render valuable information to the marketing and the sales team to develop new strategies. Chatbots can send reminder emails to the customers, for instance, the due date for subscription renewal.
O-Chat acts as an interactive interface for addressing customer queries. The self-learning algorithms identify the intent of the conversation and respond appropriately. If the bot finds it complex to understand, it immediately escalates to the human agent to take care.
The AI-powered O-Chat identifies human emotions and quickly escalates to humans when they require immediate attention.
To sum up, brands are choosing messaging applications for customer communication. Implementing chatbots in your marketing strategy will help you know the audience better, personalize your marketing efforts and attract new customers.