Marketing helps show your potential leads, existing customers, and the world what your brand is all about. Most marketers today spend most of their time nurturing leads and updating customer contact information in an effort to increase lead conversion.

Hence, industry giants have come up with a solution to automate these processes. This software is called marketing automation software. In this article, we will present to you our top seven marketing automation tools, in no particular order, that you can integrate and increase overall efficiency.

Top Marketing Automation Tools

Marketo

One of the most popular marketing automation tools available today is Marketo. It has a relatively large repository of features that can aid marketers with managing email campaigns all while also helping automate many sales processes. This software is also equipped with a marketplace called LaunchPoint, which has many valuable integrations.

Marketo is an excellent tool for companies who are likely to utilize its many features that support other activities besides marketing automation. In comparison to many other means, it is inexpensive and is great for people who are venturing into marketing automation for the first time.

Furthermore, another added benefit of this tool is its large knowledge ecosystem, which happens to be very helpful for beginners.

Eloqua

The Eloqua platform comes fully loaded, with exceptional service and an affordable price tag. The amount of time Eloqua spends teaching and helping its clients make the most of its products is one of its key differentiators. With many integrations with third-party services, Eloqua also offers a great marketplace.

It might be worth your time or money and time to look into Eloqua if you really need enterprise-level software. In this case, Eloqua is a strong option, particularly if you prefer to be guided by your vendors. Eloqua is also worth considering if you need tight CRM integration.

Salesmate

Salesmate is an all-in-one CRM software that empowers teams and drives more revenue. Among the best marketing automation tools for small businesses, Salesmate’s robust marketing automation feature allows you to manage multiple processes effortlessly.

With Salesmate, you can automate emails, trigger-based automation, manage contacts, use power dialers, create teams, use web forms, send messages, use sales sequences, automate sales, and forecast revenue with sales reports.

HubSpot

Using HubSpot has its advantages and disadvantages: the system can do a little bit of everything, but it can’t do anything at a deep level. According to HubSpot, it is an inbound marketing software provider with various sales and marketing tools, such as marketing automation. The convenience of this all-in-one approach cannot be overstated.

In addition to email marketing, HubSpot offers a wide range of additional features that set it apart from Salesmate. It provides you with the basic functionality of several different marketing systems all in one tool, making it a good choice if you’re looking for an all-in-one tool.

Mailchimp

Growing businesses should consider Mailchimp as a marketing automation platform. As a result, you can spend more time closing deals rather than automating repetitive tasks.

Automated marketing email campaigns, targeted ad campaigns, landing pages, personalized engagement, and reporting and analytics are just a few of the features offered by Mailchimp. This tool is also ideal if you’re interested in nurturing a long-lasting customer relationship through its user-friendly AI-enabled interface.

Pardot

Salesforce’s Pardot is yet another powerful B2B marketing automation tool. A Pardot-based marketing and sales team collaborates, engages buyers, closes more deals, and builds lasting relationships.

With Pardot, you can manage and generate leads, automate email marketing, align sales teams, and use Artificial Intelligence to help close more sales and shorten sales cycles. Large-scale enterprises prefer Pardot because it improves marketing efficiency.

SendinBlue

SendinBlue automates the process of capturing leads, segmenting your audience, and sending the right message at the right time.

A workflow can be created, and a set of rules can be built that trigger actions for your prospects. The system sends emails and SMS automatically, organizes contacts into different lists, and updates your database in real-time. Perform A/B split testing and automate lead scoring.

Omnisend

Omnisend is one of the most comprehensive marketing automation platforms on this list. What separates it from the competition is its omnichannel functionality: you can use it to automate several channels simultaneously, such as email, SMS, push notifications, Facebook Messenger, etc.

Creating an immersive omnichannel experience for your customers allows you to send them messages automatically through whatever channel they have chosen. An intuitive drag-and-drop builder, advanced targeting, and split automation make Omnisend one of the best marketing automation tools around.

Conclusion

Utilizing marketing automation, businesses can scale without worrying about needing to keep constant track of their customer relationships. Therefore, we recommend you don’t wait around and make that transition to automated marketing happen now and watch the magic happen!