Marketing automation helps you achieve better results by saving time. It helps in automating repetitive tasks and also reduces human error. You can focus on strategically doing things instead of manually through marketing automation. Marketing automation can quickly do many jobs, including campaign planning, goal development, research designing, brand consistency, and KPI measurement.

It is a tremendous task for marketers to build long-lasting consumer relationships, cultivate an excellent brand image, and adopt tactics to effectively market products and services. It makes sense that they’re always looking for methods to streamline less-important processes so they can concentrate on the projects that need them. For this reason, automation and artificial intelligence were brought into marketing.

Though they are commonly used interchangeably, AI and automation have subtle differences that affect when and how they are employed in marketing. To guarantee you’re maximizing their advantages despite these distinctions, they could and should be used in tandem with any marketing plan.

What Is AI-Driven Marketing Automation?

Artificial intelligence (AI) is the latest technology for many marketing applications. Automation became popular within industrial manufacturing with the help of sensors, automatic testing and control systems, self-operating equipment, smart factory systems, mechanical labor, and computers to improve efficiency in manufacturing.

When it comes to marketing automation, the software is leveraged to automate monotonous marketing tasks like email campaigns and to follow up on leads, among others. In a business, when you engage with a customer, you are gathering data through that interaction. This data regarding contact numbers, email addresses, or buying preferences can be required.

This data is beneficial in the marketing process because, with the help of this data, the company can make better and informed decisions when designing marketing strategies. Each business must define the kind of AI applications to use based on the value that they can bring.

What Are Some AI Applications In Marketing?

Data insights

Many marketing teams do not have access to data engineers. Those teams can use AI as a tool to provide data insights. Many AI models are used to identify the patterns in customer data and autonomously cluster customers based on a similar pattern.

Personalization 

AI models are used to identify customer preferences and personalize content in real time. The personalization of AI is used for product recommendations, self-optimizing campaigns, and personalized messaging through chatbots.

Campaign recommendations

AI can be beneficial for marketers while building their campaigns. AI recommendation can significantly help by focusing on the reviews and images for any marketing campaign. AI can also help recommend campaign optimizations, for instance, to identify a group of targeted customers that respond better to a campaign, any inefficient campaigns, or any campaign that positively impacts customer lifetime value.

Scheduling

This is one of the most common uses of AI in marketing and is sometimes also seen as a subset of campaign recommendations. Based on every individual’s open and click pattern, AI can send time to optimize algorithms in marketing automation software. Every customer prefers to receive communications on their own time, and AI allows scheduling the campaign accordingly.

Programmatic advertising

Marketers advertise digitally by leveraging AI for programmatic advertising that can provide significant benefits. AI models help predict the results of marketing campaigns for different audiences by analyzing data in real time. AI also helps adjust bidding strategies to maximize ROI and match content to the preference of the audience to increase relevancy.

Next-best-action decisioning 

The application for next-best-action decisions is the most advanced form of AI in marketing. Marketers define the movements, and from all the possibilities, the AI algorithm decides what to deliver to each customer. In this setup, AI does not abide by marketer-determined automation; instead, it determines which kind of campaign will benefit each customer.

Final Thought

AI-driven marketing automation is one of the most powerful techniques for any business to engage and nurture current and potential customers through the buying cycle. A combination of artificial intelligence and marketing automation allows marketers to go beyond simple automation rules and allows the marketers to increase their engagement with growing personalization techniques. Make use of AI in your marketing campaigns to ensure better results in the future.