Arrowfly, an award-winning B2B media and advertising firm, at the moment introduced that RoboBusiness, the main robotics business occasion for the previous 20 years, is being rebranded as Robotics Summit & Expo West, a convention and expo devoted to the design, deployment, and scaling of business robots and companies. The primary occasion underneath the brand new title can be in October 2027 in Santa Clara, Calif.
The timing displays how the business has matured. Many robotics firms have moved previous the prototype stage, transport actual merchandise into factories, warehouses, and different websites. The questions that outline their work are not solely technical. They’re about design for manufacturing, bringing merchandise to market, implementation, managing rising fleets, and offering service and help. Robotics Summit & Expo West will assist business professionals meet rising demand for clever methods throughout sectors.
“The robotics business has matured, and the toughest issues have grown with it,” stated Steve Crowe, govt editor of The Robotic Report and chair of the Robotics Summit. “For 20 years, RoboBusiness introduced this group collectively. Robotics Summit & Expo West will serve that group by sharing classes from business leaders on transfer from a pilot that works to a product deployed throughout a number of websites and constructing a enterprise that may help it.”
Robotics Summit & Expo West is organized across the questions that outline the post-prototype stage of a robotics firm:
Deployment at scale: What adjustments when a robotic strikes from a managed pilot to a number of stay websites, together with integration, fleet administration, distant monitoring, and autonomous operations in more and more unstructured environments.
Go-to-market and industrial technique: How robotics firms are responding to market demand and structuring pricing, gross sales, and channel methods for merchandise that mix {hardware}, software program, and providers.
Area information and product selections: How real-world efficiency information flows again into product iteration and AI mannequin evolution. Ongoing service and help, whether or not immediately or by companions, can also be key to demonstrating a return on funding.
Funding and progress: How buyers consider robotics firms, and the way founding groups can construct companies that final.
The convention program consists of keynotes with business and thought leaders, classes centered on the newest technical and enterprise matters, insightful panel discussions, and a curated expo ground. Attendees can be taught from the founders, operators, and buyers who’re shaping the way forward for robotics.
One mission. Two conversations
The rebrand clarifies Arrowfly’s robotics occasion portfolio. Robotics Summit & Expo Boston (June 2–3, 2027, John B. Hynes Conference Middle), the flagship East Coast present, focuses on the core technical and engineering challenges of constructing robotic methods. Robotics Summit & Expo West focuses on scaling the product and the corporate behind it. Collectively, the 2 occasions serve the complete lifecycle of designing, constructing, and bringing a robotics product to market.
“Deployment doesn’t finish the event course of. It adjustments who’s asking the questions,” stated Amanda Buehner, senior vp of gross sales & technique, engineering, at Arrowfly. “The engineer designing a brand new cell robotic and the operations chief managing robots throughout a warehouse community are each important to this business. They want totally different conversations. That’s what the Robotics Summit lineup now offers.”
Robotics {hardware}, software program, and answer suppliers trying to attain the engineers, product leaders, and executives scaling robotics can study sponsorship and exhibit alternatives by contacting Arrowfly’s robotics staff.
About Arrowfly
Arrowfly is a stay and digital B2B vacation spot serving professionals throughout the engineering, healthcare, meals, retail, and hospitality sectors. Throughout 40+ manufacturers, the corporate delivers trusted journalism, authentic content material, stay and digital occasions, video, and demand era applications to the decisionmakers shaping their industries. Powered by Clara, Arrowfly’s proprietary efficiency platform, companions get real-time visibility into viewers engagement, lead high quality, and marketing campaign ROI. The corporate is backed by a longtime popularity for editorial independence and credibility throughout the markets it serves. For extra data, go to arrowfly.com.
Media Contact
Annie Wissner
VP of Advertising and marketing, Arrowfly
awissner@arrowfly.com
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