Actual Madrid official ambassador and soccer legend Roberto Carlos visited Linglong Tire‘s Zhaoyuan manufacturing base, gathering with practically 900 Linglong Tire channel companions for a three-day “Legendary Journey”.
This occasion marked a major offline milestone because the international partnership between Linglong Tire and Actual Madrid was established in 2024, signaling the collaboration’s evolution from model synergy to a deeper resonance of shared spirit.
On the primary day, Carlos toured the Zhaoyuan manufacturing base, visiting clever manufacturing strains, R&D facilities, and the Sino-Asia Tire Proving Floor.
He noticed all the course of – from uncooked materials sourcing and completed tire manufacturing to precision testing and revolutionary R&D.
“It’s extra skilled and bold than I imagined,” Carlos remarked throughout the go to.
In entrance of the world’s largest tire manufactured by Linglong, Carlos watched a standard Chinese language lion dance efficiency, experiencing firsthand the fusion of Chinese language tradition and manufacturing prowess.
On the “Legendary Journey” channel associate convention, Linglong Tire chairman Wang Feng, president Zhou Lingkun, and Carlos collectively attended key classes together with expertise releases and channel upgrades.
Throughout a cross-sector dialogue, Lingkun and Carlos engaged in an in-depth dialogue round three ideas: “world-class imaginative and prescient, pushing limits, and staff success”.
Zhou shared Linglong’s globalization journey from Zhaoyuan to the world, whereas Carlos mirrored on his 11-year profession at Actual Madrid and the way he maintained competitiveness on the world’s greatest stage.
The philosophies of striving for excellence from two totally different fields resonated profoundly at that second.
Carlos’ journey to China was not solely a deep dialogue between soccer legend and a Chinese language tire model but additionally a vivid follow of integrating top-tier worldwide sports activities IP with China’s manufacturing sector.
Going ahead, Linglong Tire will proceed leveraging its strategic partnerships with sports activities IPs like Actual Madrid to discover new fashions of sports activities advertising and marketing, forge forward with a aggressive spirit within the international market, and showcase the technological power and international imaginative and prescient of Chinese language tire manufacturers to the world.
