Motion, the corporate behind what it says is Europe’s first Humanoids-as-a-Service (HaaS) platform, has raised a $2 million pre-seed spherical led by Extantia Capital, with participation from Norrsken Evolve.
The funding will take Movement’s 5 dwell pilots with Belgian industrial, warehouse and logistics gamers into full manufacturing, broaden the workforce and develop its robotic fleet, beginning within the Benelux.
On manufacturing unit flooring at this time, Movement’s humanoids are being skilled to load items into crates, pack containers into bins and place parts on conveyor belts, aspect by aspect with the human groups they assist.
Clients pay one month-to-month payment with no upfront capital, protecting every thing adoption requires: knowledge assortment, robotic choice, activity coaching, IT integration, fleet administration, financing, insurance coverage, compliance and upkeep.
The stakes are excessive for Europe’s factories, that are working in need of fingers. In ManpowerGroup’s 2026 survey of 39,000 employers, 72 p.c of producers reported problem filling roles, with machine and plant operators among the many most widespread shortages.
The hole reaches past output: Europe’s industrial ambitions, from reshoring to the clear transition, rely upon manufacturing capability the continent can’t presently workers.
China has already responded, deploying humanoid robots in its factories at scale, with Goldman Sachs anticipating annual shipments above 250,000 by 2030 and the market reaching $38 billion by 2035.
Europe has no equal path to adoption: the experience to pick out, prepare, combine and function a humanoid merely doesn’t exist inside most factories.
Alexander Stevens, founder and CEO of Movement, who exited his earlier firm, ESG software program supplier Greenomy, in 2025, says: “Europe has a robotic adoption drawback. Adoption fails on financing, danger and compliance lengthy earlier than it fails on know-how.
“So we take every thing that stands between a manufacturing unit and its first humanoid and switch it into one predictable month-to-month payment. Hiring a robotic must be as simple as hiring an individual.”
Movement’s Subject Deployment Engineers take every buyer by each step from thought to working course of. Movement then manages the fleet, funds and insures each robotic and retains it compliant, with charges that adapt to the variety of robots because the fleet scales up or down with manufacturing.
Two issues set the mannequin aside: Movement is OEM-agnostic, deciding on whichever humanoid suits the duty greatest so clients by no means guess on a single vendor.
Each buyer advantages from Movement’s deployment expertise throughout its total community, whereas every buyer’s knowledge stays its personal on Movement’s safe European software program layer, with cyber safety constructed into each deployment.
Yair Reem, companion at Extantia Capital, says: “The local weather transition is finally a bodily transformation: factories should produce and deploy vastly extra batteries, warmth pumps, grid tools and different clear applied sciences.
“But industrial progress is more and more constrained by labour shortages, misplaced experience and inefficient manufacturing. By backing Movement, Extantia is investing within the infrastructure wanted to scale local weather applied sciences quicker, whereas making European manufacturing extra environment friendly, resilient and globally aggressive.”
Alex Bakir, common companion at Norrsken Evolve, says: “Rebuilding our labour pressure is important for Europe. What satisfied us to leap on board was Movement’s holistic imaginative and prescient on how one can maintain Europe constructing with robotics on the core.”
Movement can be opening a companion program for system integrators and automation specialists, who will deploy humanoids for their very own clients on Movement’s platform.
