Geekplus, a supplier of warehouse robotics methods, will function a sponsor of the world’s first AI-driven, immersive, shoppable catwalk, an interactive retail-technology showcase by THG Studios and British vogue model Topshop.
The occasion is introduced in collaboration with headline sponsor PayPal and expertise accomplice Google Cloud.
Happening on February 26, 2026, at THG Studios in Manchester, UK, the occasion aspires to set a brand new international benchmark for vogue experiences with this “Runway to the Future”, designed as an interactive expertise that comes with an immersive Fulfilment Zone that can permit company to observe a garment’s journey from international freight and warehouse selecting to last-mile supply.
The expertise is about to be formally licensed by the World Report Certification Company (WRCA).
Fairly than a conventional vogue present, the occasion is designed as a stay demonstration of the way forward for e-commerce and retail.
Inside the Fulfilment Zone, company will stroll by a collection of branded logistics environments, from transport containers and digital freight shows to automated lockers and supply robots, earlier than encountering Geekplus’ choreographed autonomous cell P-series robots performing real-world selecting and warehouse operations behind the scenes of the catwalk.
As vogue retail strikes towards prompt “buy-now” moments, the highlight is more and more shifting to what occurs after the press: stock visibility, achievement velocity, order accuracy, supply reliability, and returns processing.
Robotics automation has change into central to assembly these calls for, serving to retailers handle SKU-heavy assortments, deal with demand spikes, and scale operations with out sacrificing service ranges.
Hannah Pym, chief model and advertising officer at THG Ingenuity, says: “Collaborating with business leaders like Geekplus is a big endorsement of our imaginative and prescient for the way forward for commerce.
“This occasion is about greater than a shoppable runway; it’s a discussion board for the longer term, and that future will depend on a flawless end-to-end buyer journey.”
Simon Houghton, director of gross sales – northern Europe, Geekplus EMEA, added: “For retailers, significantly in vogue, automation is not elective. Pace, accuracy, and value effectivity more and more decide who wins.
“This occasion provides audiences a uncommon likelihood to see these capabilities stay, as Geekplus robots function contained in the present surroundings alongside fashions and designers.”
Geekplus works carefully with THG Fulfil at its Omega distribution heart in Warrington, UK, the place Items-to-Particular person robotics assist mixed-size stock to spice up scalability, and supply real-time operational knowledge,
By turning warehouse expertise into a part of the present, the THG Studios manufacturing goals to showcase how AI, robotics, and immersive commerce will reshape the way forward for retail.
