A Serve sidewalk robotic making a supply in Chicago. | Supply: Serve Robotics
Serve Robotics Inc., a developer of sidewalk supply robots, this week introduced a partnership with Grubhub, a subsidiary of Marvel. Serve will now offer robotic deliveries on the Grubhub market beginning in Chicago, Los Angeles, and Alexandria, Va.
The company‘s companies might be out there from greater than 100 taking part Grubhub retailers in Chicago and practically 200 in Los Angeles, with extra eating places anticipated to affix this system over time. As a part of the Grubhub partnership, Marvel’s Alexandria location will provide supply robots by way of Serve’s autonomous community.
Along with the brand new partnership, Serve has additionally launched in two new markets, Washington, D.C., and San Jose, Calif., each in partnership with DoorDash. In San Jose, Serve’s first Bay Space market, robots have accomplished their first month of deliveries. In Washington, D.C., Serve robots might be delivering in Dupont Circle and elements of downtown.
“Not way back, our robots have been delivering dinner in a handful of neighborhoods. At the moment, they’re rolling into new cities from San Jose, California’s third largest metropolis, to the nation’s capital. Their hospital cousins, our new Moxi robots, are displaying up in well being techniques throughout the nation,” stated Ali Kashani, co-founder and CEO of Serve Robotics, referring to acquisition of Diligent Robotics.
“Welcoming Marvel and Grubhub to our community is the clearest sign but of the place we’re headed,” he stated. “Each new companion places extra robots to work, and each supply makes the entire fleet smarter.”
Serve unveils its first microdepot and countertop merchandise
As a part of this continued growth, Serve is launching its first microdepot in Miami. Serve stated it is a revolutionary class of small-footprint working websites that deal with robotic staging, charging, dispatch, and upkeep with out the build-out time of a full-scale facility.
Microdepots require minimal infrastructure and might be stood up quickly in high-demand neighborhoods, which Serve stated gives a repeatable mannequin for coming into new neighborhoods and cities quicker and at decrease value.
Serve additionally previewed Beacon, a standalone countertop product that can join eating places, clients, and Serve robots. With its built-in mobile, Beacon will alert staffers the second a robotic arrives for pickup and would require nothing from a restaurant past energy—no pill, no extra {hardware}, and no modifications to present techniques.
The corporate stated it designed Beacon to increase robotic supply to eating places whose back-of-house setups beforehand couldn’t help it and velocity up pickup for Serve’s present restaurant companions.
Serve can be launching its newest promoting product known as “Characters.” Advertisers have lengthy been capable of wrap Serve robots in customized designs. With Characters, manufacturers can now construct a personality that clients can speak with in actual time, powered by a curated conversational AI mannequin, in experiences developed collectively by Serve and the advertiser.
Serve and Grubhub launched the primary Character, Chomp, a hamburger-wrapped robotic who treats each supply like a vital mission. Chomp will seem throughout social media and choose buyer experiences with Grubhub reward playing cards and swag.
Inside Serve’s newest monetary outcomes
Diligent’s Moxie robotic and Serve’s sidewalk supply robotic. | Supply: Serve Robotics
Serve not too long ago shared its monetary outcomes for Q2 of 2026. The corporate introduced in $3.2 million in Q2, a 9% enhance from Q1 and a 404% year-over-year enhance. Serve stated income from its DoorDash partnership grew practically 50% sequentially, exceeding its expectations.
Total, promoting made up practically 50% of meals supply income in Q2, and recurring income made up over 50% of complete revenues in Q2.
Regardless of the corporate’s development, it has hit a roadblock in its partnership with Uber. Serve initially began as a division of Uber, and spun off into its personal firm in 2021. Nonetheless, the corporate had skilled decrease than anticipated supply quantity by way of Uber.
Final week, Bloomberg reported that Uber offered off its remaining stake in Serve. The corporate’s exit from Serve had been within the works for at the very least a yr, in response to Uber’s regulatory filings.
Serve additionally gave an replace on Diligent Robotics, which it acquired earlier this yr. Diligent launched Moxie 2.0, the upgraded model of its hospital supply robotic.
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