The dad or mum firm of The Robotic Report, WTWH Media, right this moment introduced that it has rebranded as Arrowfly. The corporate stated the brand new identify and identification mirror its transformation from a specialised commerce writer into an omnichannel business-to-business (B2B) media, occasions, and advertising firm the place hard-to-reach skilled decision-makers collect for trusted journalism, business intelligence, and high-impact experiences that transfer their markets ahead.
Arrowfly serves professionals throughout three business networks: Engineering; Healthcare and Life Sciences; and Meals, Retail, and Hospitality. The Cleveland, Ohio-based company‘s portfolio consists of greater than 40 vertical media manufacturers and greater than 45 business occasions, from intimate government boards to large-scale conferences and expos, all constructed on the editorial independence, subject-matter experience, and deeply rooted skilled communities that WTWH Media cultivated over twenty years.
Whereas the identify and visible identification are new, every little thing that made the group the preeminent vacation spot for professionals throughout engineering stays unchanged. For The Robotic Report, RoboBusiness, and Robotics Summit & Expo companions, the rebrand reinforces the energy of our neighborhood whereas positioning the corporate for future development and growth.
“We constructed this firm by incomes the belief of execs in industries the place editorial authority issues,” stated Matt Logan, CEO of Arrowfly. “The identify is new, however the basis is similar: editors who communicate every business’s language, occasions that join patrons and sellers who would by no means meet in any other case, and communities that professionals depend on for the perception and intelligence they should make actual selections. Arrowfly provides us a model that matches the size and ambition of what now we have develop into.”
Welcome to The Robotic Report, an Arrowfly model.
Learn the complete press release for extra particulars.
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