RaaS panelists, from left to proper: Invoice Sales space, RoboWorx; Rick Faulk, Locus Robotics; Eric Linde, Aescape.
Robots as a service, or RaaS, has develop into probably the most intently watched enterprise fashions in business robotics, and for good motive. By shifting automation from a big capital funding to a recurring working expense, RaaS could make robotics extra accessible to clients whereas giving suppliers a path to extra predictable income and longer-term buyer relationships.
However the RaaS mannequin can be extra demanding than it might at first seem. A profitable RaaS enterprise isn’t just a robotic bought on subscription, neither is it merely a rental financing mannequin. It requires cautious selections about pricing, financing, deployment, service protection, uptime ensures, buyer success, and the working prices that include supporting fleets within the area.
Constructing a RaaS group from the bottom up requires a distinct technique from a pure engineering OEM or CAPEX-based enterprise. Profitable providers companies perceive product design, organizational construction, gross sales compensation, service-level agreements, and repair supply necessities.
These questions might be entrance and heart throughout “The RaaS Playbook: Pricing, Service, and Scale,” a RoboBusiness 2026 session scheduled for Oct. 20 from 3:30 to 4:15 p.m. PT in Room 207 of the Santa Clara Conference Heart.
RaaS specialists to take part in RoboBusiness panel
Mike Oitzman, senior editor at The Robotic Report, will reasonable the dialogue. It’ll function Rick Faulk, CEO of Locus Robotics; Invoice Sales space, know-how gross sales, advertising and marketing, and enterprise improvement at Roboworx; and Alex Linde, chief product officer at Aescape.
The panel will transfer past the high-level promise of recurring income to discover what it takes to make RaaS work in apply. Attendees can anticipate insights on structuring contracts, setting service-level expectations, defining buyer success metrics, managing upkeep packages, and deciding when a RaaS model is the precise match in contrast with a standard capital buy.
For robotics founders and executives, the session gives an opportunity to pressure-test assumptions about unit economics, service obligations, and scale. For product, gross sales, and buyer success groups, it can present a clearer view of how RaaS adjustments the client relationship after deployment. And for buyers and finish customers, it can assist make clear what separates a sturdy service enterprise from a compelling pitch.
As business robotics firms proceed to seek for scalable paths to adoption, RaaS stays each a chance and an operational problem. Anybody constructing, promoting, funding, or evaluating robotics providers ought to attend this session to listen to immediately from leaders who’re working via these challenges available in the market immediately.
Register now to attend RoboBusiness 2026.
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