YouTube was essentially the most continuously cited web site in Google AI Overviews throughout a panel of vitamin and complement searches, in line with new research. The video platform appeared in 186 of 350 AI-generated solutions, or 53.1%, making it the one web site cited in additional than half of the solutions collected.
Searcherries adopted 50 searches every day from August 30 to September 5, 2026. The questions got here from Google Autocomplete and coated subjects together with hair development, power, sleep, anxiousness and weight reduction. Each search produced an AI Overview, the AI-generated abstract that Google shows alongside its search outcomes.
GoodRx was the second most continuously cited web site, showing in 48.3% of solutions. Healthline adopted at 28.6%, Cleveland Clinic at 28.0%, and the Nationwide Institutes of Well being area, nih.gov, at 25.1%. Web sites have been ranked by the variety of solutions citing them, with every web site counted solely as soon as per reply.
YouTube’s presence prolonged throughout 44 of the 50 queries. It was notably distinguished within the group starting with “nutritional vitamins for,” showing in 78.6% of these solutions. Throughout the total panel, YouTube appeared virtually twice as typically as Healthline.
The analysis additionally discovered that AI Overviews continuously cited pages exterior the recorded natural outcomes. Solely 32.4% of cited pages appeared within the natural listings collected for a similar search; 67.6% didn’t. Matching by web site as a substitute of actual web page raised the overlap to 52.5%, exhibiting that some AI citations pointed to a special web page on a web site already current in natural search.
Particular person solutions have been much less constant than the general leaderboard. For “dietary supplements for weight reduction,” nih.gov appeared day by day and YouTube appeared on six of seven days, whereas different web sites moved out and in. In contrast, “dietary supplements to assist with glp-1 unwanted effects” returned the identical cited pages all through the week.
In regards to the analysis
Searcherries monitored a set set of fifty Google Autocomplete queries as soon as every day utilizing US English desktop outcomes configured for New York. The evaluation coated 350 AI Overviews and 5,036 quotation occurrences throughout 572 distinct pages and 218 web sites. Natural overlap was calculated inside every search, counting repeated citations to the identical web page as soon as; the recorded natural lists contained seven to 10 outcomes.
