Warehouse automation is not considered merely as a method to enhance operational effectivity. As labor shortages persist, fulfilment expectations rise and provide chains turn out to be extra complicated, funding in robotics and clever warehouse methods is more and more being pushed from the boardroom.
For a lot of organizations, automation has turn out to be a strategic precedence, with senior executives specializing in resilience, scalability and long-term competitiveness somewhat than short-term productiveness positive factors.
Inteq is a UK-based warehouse automation specialist that designs and integrates intralogistics options for producers, retailers and logistics suppliers.
Its portfolio consists of autonomous cell robots (AMRs), automated storage and retrieval methods (ASRS), warehouse execution methods (WES), conveyor methods and different materials dealing with applied sciences.
Reasonably than selling a single {hardware} platform, the corporate focuses on bringing collectively robotics, software program and automation applied sciences into versatile, hardware-agnostic options that may evolve as clients’ operational necessities change.

To debate the tendencies reshaping warehouse automation, Robotics & Automation Information spoke with Jon Roberts, gross sales director at Inteq.
Roberts works with firms planning and implementing automation methods throughout warehousing and fulfilment operations, advising on the whole lot from robotics deployment to software program integration and digital transformation.
Throughout the interview, Roberts argues that software program has turn out to be the defining aspect of profitable automation tasks, with Warehouse Execution Programs more and more performing because the “mind” that connects robotics, tools and folks right into a single working setting.
He additionally means that autonomous cell robots have now moved past the pilot stage to turn out to be core warehouse infrastructure, helped by extra accessible business fashions akin to Robotics-as-a-Service.
The dialogue explores why software-first automation methods are changing hardware-led approaches, how AI is enabling predictive warehouse operations, the rising function of pallet shuttle ASRS know-how, and why companies that spend money on versatile, built-in automation platforms as we speak are more likely to be finest positioned for the subsequent era of logistics and fulfilment operations.
Interview with Jon Roberts, gross sales director, Inteq

Robotics & Automation Information: Warehouse automation is changing into a boardroom-level technique subject somewhat than merely an operational improve. How are you seeing senior administration priorities change throughout logistics and fulfilment companies?
Senior management groups are driving automation choices now as a result of the price of falling behind has turn out to be tougher to justify than the price of investing. For many companies, the actual danger as we speak is inaction.
This has shifted the dialog: it’s not whether or not to automate, however how briskly and the way far. The results of getting it flawed – aggressive publicity, resilience gaps, buyer expertise failures – land at board degree. That’s the place the choice now belongs.
R&AN: Many warehouse operators nonetheless fear about integration complexity greater than the precise robotics {hardware}. Why is software program orchestration changing into such a vital a part of automation tasks?
Jon Roberts: The software program layer is the place automation ROI is received or misplaced. Warehouse Execution Programs (WES) join robotics, tools and folks right into a unified management layer, giving operations groups real-time visibility and the power to make sooner, higher choices.
With out that orchestration, you find yourself with a patchwork structure – usually the results of particular person methods every built-in as an “island” again to a number Enterprise Useful resource Planning (ERP) or Warehouse Administration System (WMS), working independently however by no means as one.
The mixing query was an afterthought. Groups would choose {hardware} first, then work out methods to join it. That strategy fails. Complexity compounds over time, and operators discover themselves locked into methods that may’t adapt.
A software-first mannequin – the place the WES is designed in from day one, not added on – solves for this by offering integration and adaptability from the outset.
R&AN: AMRs have moved effectively past pilot tasks in recent times. What’s driving that shift towards cell robotics changing into core warehouse infrastructure somewhat than experimental know-how?
JR: Two issues: confirmed outcomes and accessible business fashions. The proof is there. A serious style retailer we labored with tripled its returns put-away charges, doubled selecting effectivity and now processes 99% of returns inside 24 hours – utilizing AMRs deployed throughout its distribution hub over three years.
Robotics-as-a-Service has eliminated the opposite barrier. What was beforehand a major capital dedication is now accessible to a a lot wider vary of operations.
AMRs mobilise shortly, work alongside individuals with out main reconfiguration, and scale as demand grows. For operations managing seasonal quantity spikes or labour volatility, that flexibility is just not a nice-to-have.
R&AN: Inteq talks about flexibility overtaking mounted automation. Are firms changing into extra cautious about investing in inflexible, single-purpose methods which will battle to adapt to future operational modifications?
JR: Sure, and we noticed this clearly in observe. One in all our retail clients went via a full analysis of mounted automation earlier than selecting cell robotics.
They rejected mounted methods exactly due to their inflexibility. When enterprise wants change – new SKU profiles, quantity shifts, facility modifications – mounted methods turn out to be costly constraints somewhat than belongings.
The lesson right here is obvious. The enterprise wanted an answer that might develop with minimal infrastructure modifications. Fastened automation couldn’t ship that.
The pliability of cell robotics – and the software program layer beneath it – allowed them to scale with out being locked in.
Organisations are more and more asking: what occurs in three years when this wants to vary? That query is shifting procurement choices.
R&AN: AI and information analytics are more and more getting used to make warehouses extra predictive somewhat than reactive. What are a number of the most sensible real-world purposes you might be seeing as we speak?
JR: Predictive upkeep is without doubt one of the clearest examples of AI delivering actual worth as we speak. Unique Gear Producers (OEM) more and more embedding intelligence into tools software program, utilizing situation monitoring and PLC-level information to establish early indicators of failure.
Mixed with centralised system administration via a Warehouse Management System (WCS) platform, these insights allow engineers to intervene earlier than points escalate, decreasing expensive downtime in more and more massive and automatic operations.
Past upkeep, AI helps optimise process allocation in actual time, from routing AMRs to balancing workloads and adapting throughput as demand modifications.
Whereas a lot of as we speak’s AI is superior optimisation logic, its effectiveness is determined by a powerful orchestration platform with visibility throughout methods, information and {hardware}.
R&AN: Warehouse Execution Programs and orchestration platforms are sometimes described because the “mind” of contemporary automated amenities. How vital is software program integration now in contrast with the robotics {hardware} itself?
JR: The {hardware} will get the eye, however the software program is the differentiator. A WES that connects robotics, conveyors, people and information right into a single working image offers you one thing no particular person piece of package can: real management. You may see the operation in actual time and reply to it somewhat than reacting after the actual fact.
What that additionally means is that the {hardware} turns into interchangeable. If a greater know-how comes alongside, a really hardware-agnostic software program platform means you may undertake it with out rebuilding from scratch.
Operators who invested within the software program layer first are actually changing particular person {hardware} parts as they evolve. Those that didn’t are dealing with far more disruptive and expensive change.
R&AN: Pallet shuttle ASRS methods seem like gaining momentum as warehouse area pressures improve. What benefits do these methods provide in contrast with extra typical automated storage approaches?
JR: A number of pressures are converging: the fee and shortage of area, labour availability – attain truck drivers particularly – and the match for brownfield retrofit into current buildings. The drive to consolidate into fewer, denser websites provides to it.
Pallet shuttle methods retrieve and retailer at velocity in a fraction of the footprint of typical racking. For some operations they’re merely deep, dense storage; for a lot of they’re now one piece of a related workflow, and that’s the place the extra vital benefit lies.
Whenever you join a pallet shuttle Automated Storage and Retrieval System (ASRS) with AMRs, conveyors, Automated Guided Autos (AGV) and robotic arms, you get end-to-end materials dealing with throughout piece, case and full-pallet workflows. That mixture cuts footprint and reduces working prices on the identical time.
For operations beneath stress on throughput, labour and area concurrently, this related strategy is more and more the sensible reply somewhat than a premium possibility.
R&AN: Cybersecurity and operational resilience have gotten extra vital as warehouses turn out to be more and more related and automatic. How are logistics operators approaching that problem as we speak?
JR: It’s shifting up the danger register, and rightly so. As warehouses turn out to be extra related – extra software program, extra APIs, extra information flowing throughout methods – the potential for an assault grows. The organisations taking this severely are treating it as a part of their automation design, not one thing they tackle after go-live.
And as automation lets operators consolidate a number of operations right into a single, extremely automated website, the warehouse turns into vital related infrastructure – an outage not impacts one course of, it could halt the entire property.
Meaning conserving methods up to date and patched as a matter in fact, guaranteeing new {hardware} and software program releases combine with out disruption, and constructing redundancy into vital processes.
The orchestration layer issues right here too: bringing tools beneath one managed software program platform – somewhat than a sprawl of impartial integrations – offers a clearer line of sight on danger and a far less complicated, safer improve path as requirements evolve.
R&AN: Looking forward to the subsequent three to 5 years, what do you assume will separate the warehouses that efficiently scale automation from people who battle to maintain tempo with the business?
JR: Beginning with software program. The organisations that may lead are people who deal with automation as a platform for development somewhat than a collection of particular person issues to unravel.
Meaning software program integration designed in from day one, a hardware-agnostic basis that may take in new know-how because it emerges, and real alignment between the C-suite and the operations groups accountable for making it work.
The warehouses that pull forward might be these the place the software program is already in place to scale, the place information flows cleanly sufficient to assist predictive decision-making, and the place the operation can evolve with out ranging from scratch every time know-how modifications.
